This session will explore how a high school has rebranded itself, created its own identity in its space, all while building a logo, social media and apparel to align. And they are doing it all with students. From "The Trojan Way" to their interlocking SD, Soddy Daisy High School is branding itself using Tennessee education standards and community partners while teaching students how to market their school, and more importantly themselves, in this digital world.
This session will explore how a high school has rebranded itself, created its own identity in its space, all while building a logo, social media and apparel to align. And they are doing it all with students. From "The Trojan Way" to their interlocking SD, Soddy Daisy High School is branding itself using Tennessee education standards and community partners while teaching students how to market their school, and more importantly themselves, in this digital world.
Delta Mezzanine 2 (Fri) JEA/NSPA National High School Journalism Convention amber@jea.orgTechnical Issues?
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