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Yearbook and yap: Building engagement through social media

Session Information

In this session, you'll learn how to scroll less and create more by putting social media to work for your yearbook. Beyond just chasing viral sounds, we'll explore real-world campaign strategies that show how platforms like TikTok and Instagram can amplify your staff's work, build engagement and turn your yearbook's social account into a portfolio.

Nov 14, 2025 10:00 AM - 10:45 AM(America/Chicago)
Venue : Davidson Ballroom C
20251114T1000 20251114T1045 America/Chicago Yearbook and yap: Building engagement through social media

In this session, you'll learn how to scroll less and create more by putting social media to work for your yearbook. Beyond just chasing viral sounds, we'll explore real-world campaign strategies that show how platforms like TikTok and Instagram can amplify your staff's work, build engagement and turn your yearbook's social account into a portfolio.

Davidson Ballroom C JEA/NSPA National High School Journalism Convention amber@jea.org
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