The power of storytelling in Nashville’s pitch for an MLB franchise

This session will examine how storytelling fuels Nashville’s pursuit of Major League Baseball and the development of the Nashville Stars brand. Attendees will explore how journalism skills such as reporting, interviewing and multimedia production are used to inform the public, build community support and connect fans to the city’s baseball history. The discussion will highlight the role of effective communication in shaping public perception, advancing major projects and establishing a brand identity, offering students insight into how their work as storytellers can influence conversations beyond the newsroom.