Journalism meets marketing: Building careers in a changing media world

The media landscape is evolving, and today’s journalists have more career paths than ever before. Drawing on her background in journalism, marketing and content strategy, Laura Holloway shows students how the skills they’re building in the newsroom — research, interviewing, and storytelling — translate into exciting opportunities across industries. This session will inspire students to see themselves not just as reporters, but as storytellers with the power to make an impact wherever their career takes them.